FLOW Insights verifies and accelerates your core in-store and core on-shelf decisions through superior insights and agile testing.
Better insights enable faster decisions.
FLOW Insights is a powerful new research platform that changes the way in-store research is undertaken. We combine groundbreaking technologies and machine learning algorithms with human cognitive power to retrieve deep shopper insights.
Testing enable more accurate decisions.
FLOW Insights solutions are built to support agile testing in highly challenging retail environments. We test in-store and on-shelf changes in low risk, real life settings - verifying the effect of important decisions before full scale implementation.
"The partnership with FLOW Insights has provided us with unique shopper insights. The tool does not only give information on what is purchased, but also what is not purchased and the way to the result. We feel very well taken care of as a client, and look forward to continuing working together."
- Category manager, large Nordic CPG
"For the first time, companies can objectively and comprehensively measure how customers interact with products on the shelf."
- Shopper research authority, US University
"FLOW Insights is world leading in capturing and analyzing shopper behaviour in stores"
- McKinsey Global Senior Partner
Independency enables speed. FLOW Insights is completely stand-alone and does not rely on any integrations. Coupled with lightning fast deployment and calibration, our unique approach and global field experience converts any ordinary store or shelf into real life laboratories.
FLOW Insights is pioneering shopper privacy by design. Our business model does not rely on collecting or processing any personal information at any stage in the value chain, so we do not need or want to know who shoppers are. We were GDPR compliant years before the law.