About Us

What are we?
A data, insights and analytics product house for physical retail

What do we do?
Smarter retail operations through better shopper insights

How do we do it?
Cutting edge sensors + sophisticated technology + domain experts + deep analytics

Why do we do it?
We believe physical retail has a prosperous future (..if it transforms with it)

Who do we work for?
Retailers and CPG´s that want to adapt to modern shopper expectations

Where do we work?
We can work anywhere in the world

All solutions are built for GDPR.


From left: Dr. Ray Burke, Øyvind Christensen, Trond Riiber Knudsen




For the first time, companies can objectively and comprehensively measure how customers interact with products on the shelf

— Dr. Raymond R. Burke


Dr. Ray Burke is a pioneer in the field of shopper marketing, with a research program that extends over 25 years.
He is the founding director of the Kelley School’s Customer Interface Laboratory, and Editor-in-Chief of the Journal of Shopper Research. Prior to joining the Kelley faculty, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Science, among others, and he has been awarded four patents for his innovations in marketing research methodology and digitally enhanced shopping experiences.
Dr. Burke’s recent research focuses on understanding the dynamics of “retail shoppability” – a store’s capacity to translate consumer demand into purchase. Using a combination of laboratory and field research methods, he has identified a set of factors that drive shopper engagement and purchase conversion, including store layout and signage, product organization and presentation, visual and physical clutter, product assortment, price, and service quality, among other factors.




Flow Insights is world leading in capturing and analyzing shopper behaviour in stores

— Trond Riiber Knudsen, former senior partner in charge of McKinsey´s Marketing & Sales practice


Trond Riiber Knudsen is Founder and CEO of TRK Group AS, an Oslo-based investment and advisory firm focused on active ownership and advisory within disruptive technologies, digital service transformation and new African growth markets. Prior to this, Trond Riiber Knudsen was a Senior Partner and member of the Leadership group in McKinsey & Company, with responsibility for McKinsey’s Marketing & Sales practice. In addition, Trond has led the development of McKinsey’s training and leadership programs, and led McKinsey’s committee for evaluation of external partner candidates.


It is a pleasure to be a Strategic Advisor to a team that truly solves a significant industry problem enabled by a superior analytics-driven technology coupled with a detailed methodology

— Jorgen Ericsson, former Vice President of the Global Retail Industry segment at Cisco


Jorgen Ericsson has High Tech Senior Executive experience from a combination of Venture Capital (Nordic Garage Ventures), Software/ Analytics Startups (Capt, Declara and Adera), High Tech Enterprise (Cisco Systems), and Management Consulting (McKinsey & Co). Ericsson is now a General Partner at Nordic Garage Ventures, a VC fund investing in Northern European startups and helping them to establish a base in Silicon Valley. At Cisco, Ericsson was the Vice President of Industry Solutions and Business Architecture responsible for four global industry verticals: Retail, Financial Services, Manufacturing, and Public Sector. Ericsson and his team led digital transformation engagements at some of the most well-known retail brands around the world helping them to identify and implement technology to reshape their business models and secure competitiveness in an analytics-enabled world. As the Founder & CEO of Capt, Ericsson and his team created a market place for user generated video content matching Millennial creators with content buyers. Ericsson holds a Masters of Science degree from the Stockholm School of Economics and studied on the MBA program at The Wharton School of the University of Pennsylvania.