Measure Shoppability. Close the Conversion Gap.
Many shoppers show interest, but leave.
That is called the conversion gap, and it is one of the largest growth opportunities in mature markets.
No personal data collected. Built to meet European privacy standards from day one.
Working with retailers and brands, we see the same patterns again and again.
Plans are made. Only part reaches the shelf.
Sales data shows what sold, not what almost sold.
Price gets the attention. Time and effort go unmeasured.
FLOW makes stores and brands more shoppable.
We use sensors, data, science and expertise to help you grow sustainably over the long term. All in one integrated stack. No personal data collected. Start with one fixture or more. Scale up, or stop, whenever you want.
Install
We set up the sensors. No IT project, no integration.
Measure
Track your context gap continuously, or measure your conversion gap in focused projects.
Act
We help you fix what matters, and roll out what works.
The basics, done brilliantly.
Clear, objective evidence of how your fixtures look and perform, tracked over time. Clear at a glance, hard to argue with, and built to drive change across every store.
Map vs terrain.
Office systems rarely match the realities of the store.
The execution gap.
The plan leaves head office. Only part of it reaches the shelf.
Good operations compound.
Retail is a marathon, not a sprint.
Perfect store.
We define your perfect store, and flag when it slips.
What closing it is worth.
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The largest growth opportunity in mature markets.
Sales data shows the transaction. To close the conversion gap, you need to understand the interaction.
How the fixture is really used.
Picked up, put back, left behind. Measured at the fixture.
Time and effort decide.
Price gets all the attention, but friction decides whether they buy.
What closing it is worth.
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We do the heavy lifting.
From sensor to action.
You focus on the decisions.
The fragmented approach
Sensors from one vendor. Software from another. Setup from a third. Insights delivered by a consultant six weeks later. When something is wrong, nobody owns it.
The FLOW Insights difference
We deploy the technology, run the data platform, deliver the insights and recommend the actions. No handoffs. No black boxes. One place to call.
Fully managed, or integrated into your own systems.
Layout, range, signage, stock and operations all shape the moment of purchase. Our platform measures them together, in one view, so you see how a change in one affects the others.
Turning data into change is our craft. We have done it for so many years that we call ourselves shoppability engineers.
No team to hire, no hardware to maintain, no data to clean, no IT project to run.
So you can focus on growth, not analysis.
We drive it.
From diagnosis all the way into store.
We make it stick.
Built into your workflows, so improvement becomes how you operate.
We bring the experts.
Programmes run by recognised specialists, measured by FLOW.
Experts who understand shoppability and can drive change across an organisation are hard to find. Most have not even heard about the conversion gap.
So we found them for you. Hands-on programmes, backed by FLOW.
Retail & Shopper Marketing Specialist
Decades improving in-store performance for several top global FMCG brands. Name and references on request.
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Retail Technology & Testing Specialist
Years of designing in-store experiments, test environments and data products with leading retailers and brands. Name and references on request.
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How can we help you?
These are our usual client roles and initiatives. Pick the one closest to yours.
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About FLOW Insights
FLOW Insights is based in Oslo, Norway. For more than ten years we have measured how stores really perform, for retailers and brands across Europe and beyond.