Flow Insights is a global data, insights and analytics partner for physical retail that measures shopper flow and interaction with products in stores.
We convert regular stores into smart, real life lab stores, to identify and capture unrealised sales potential for products and categories.
Our cutting edge solutions, expertise and global field experience enable retailers and brands to make better, data driven decisions to deliver valuable customer experience and drive sales.
We have a young, dynamic and experienced team of retail experts.
Explore how you can leverage shopper insights by utilizing our range of products.
Some of world’s top academicians and investors are advising Flow Insights.
We believe physical retailers able to deliver excellent customer experiences have a prosperous future
The expertise of Flow Insights extends to all sectors of retail – grocery stores, pharmacies, convenience and premium cosmetic stores are just some areas we have worked for.
A global company
Our technology transcends geographies – we are continuously doing projects around the world
What will we bill you for?
One part technology licence, one part data collection/mining/modelling and one part consultancy.
Privacy has been a core value at Flow Insights since inception and we were GDPR compliant years before the law. Our business model does not rely on any personal information at any stage in the value chain, so we are not interested in who shoppers are. Shopper privacy is paramount for all our solutions.
Founder & CEO
JANNE FLOVIK SANDE
Dr. Raymond R. Burke
Pioneer in the field of shopper marketing
“For the first time, companies can objectively and comprehensively measure how customers interact with products on the shelf.”
Dr. Raymond R. Burke
Dr. Ray Burke is a pioneer in the field of shopper marketing, with a research program that extends over 25 years.
He is the founding director of the Kelley School’s Customer Interface Laboratory, and Editor-in-Chief of the Journal of Shopper Research. Prior to joining the Kelley faculty, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School.
His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Science, among others, and he has been awarded four patents for his innovations in marketing research methodology and digitally enhanced shopping experiences.
Dr. Burke’s recent research focuses on understanding the dynamics of “retail shoppability” – a store’s capacity to translate consumer demand into purchase. Using a combination of laboratory and field research methods, he has identified a set of factors that drive shopper engagement and purchase conversion, including store layout and signage, product organization and presentation, visual and physical clutter, product assortment, price, and service quality, among other factors.
Trond Riiber Knudsen
Former senior partner in charge of McKinsey´s Marketing & Sales practice
“Flow Insights is world leading in capturing and analyzing shopper behaviour in stores.”
Trond Riiber Knudsen
Trond Riiber Knudsen is Founder and CEO of TRK Group AS, an Oslo-based investment and advisory firm focused on active ownership and advisory within disruptive technologies, digital service transformation and new African growth markets.
Prior to this, Trond Riiber Knudsen was a Senior Partner and member of the Leadership group in McKinsey & Company, with responsibility for McKinsey’s Marketing & Sales practice. In addition, Trond has led the development of McKinsey’s training and leadership programs, and led McKinsey’s committee for evaluation of external partner candidates.
Former Vice President of the Global Retail Industry segment at Cisco
“It is a pleasure to be a Strategic Advisor to a team that truly solves a significant industry problem enabled by a superior analytics-driven technology coupled with a detailed methodology.”
Jorgen Ericsson has High Tech Senior Executive experience from a combination of Venture Capital (Nordic Garage Ventures), Software/ Analytics Startups (Capt, Declara and Adera), High Tech Enterprise (Cisco Systems), and Management Consulting (McKinsey & Co).
Ericsson is now a General Partner at Nordic Garage Ventures, a VC fund investing in Northern European startups and helping them to establish a base in Silicon Valley. At Cisco, Ericsson was the Vice President of Industry Solutions and Business Architecture responsible for four global industry verticals: Retail, Financial Services, Manufacturing, and Public Sector.
Ericsson and his team led digital transformation engagements at some of the most well-known retail brands around the world helping them to identify and implement technology to reshape their business models and secure competitiveness in an analytics-enabled world.
As the Founder & CEO of Capt, Ericsson and his team created a market place for user generated video content matching Millennial creators with content buyers.
Ericsson holds a Masters of Science degree from the Stockholm School of Economics and studied on the MBA program at The Wharton School of the University of Pennsylvania.